Frequently Asked Questions

When should I start shopping for my dress?

A general rule is about 9 – 12 months before the wedding, however, I have known brides to start looking for their dress as early as between 18 – 24 months. There are also exceptions where brides need a dress quickly, say within 2 weeks. Luckily, here at The Bridal Lounge, many of our dresses can be delivered to the store within just 2 weeks from order. Also, any of our dresses in-store can be taken away with you on the day! So at The Bridal Lounge, you have the best of both worlds! If you are unsure, just contact us and we can discuss your situation and timescale.


Do I need to bring anything?
Not really, although we would say bring an open mind. Honestly, it helps sometimes! Wear what you feel comfortable in and we will provide a robe to cover you up in between trying on dresses, whilst you enjoy a sip of non-alcoholic prosecco or a cup of tea. Although it isn’t in our job description, it is part of our working day, so we aren’t going to screech at your M&S undies. Many of our dresses already have bust support cups/boning already sewn into the garment, so there is no need for ‘hold me in’ pants and strapless bras, unless you want to of course. The only other accompaniment of course is your family/friends who you decide you would like to bring with you to help share your experience of finding the perfect dress. 


Do I have to book an appointment?
Yes, please. The Bridal Lounge would like your experience with us to be solely about you and therefore we shut the shop in order to focus on your requirements for your dress. The Bridal Lounge offers evening appointments from 6.15 pm and appointments Saturdays and Sundays (day and evening appointments). Due to shutting the shop for appointments, we are unable to accommodate walk-ins. Please could we also request that you let us know as soon as possible if you are unable to attend a booked appointment, as we can then offer this slot to another bride. It is not a problem at all having to cancel as we know life throws up things that may take priority over a wedding dress appointment, but it would really help if you could just let us know in good time. Thank you.


Where to start?
Don’t worry! That is what we are here for! When you book via our website you will be asked a few questions about you and your wedding.  The booking form will also ask you to take a look at our website and let us know what dresses you particularly wish to try on, as we can get the dresses out ready for you. The information you provide helps us build a picture and get to know your requirements even before you step foot through our door.  In order to ensure all our dresses are kept in a pristine condition for our brides to try on, please can we kindly ask that you do not apply fake tanning lotion within 48 hours of your appointment and keep make-up to a minimum.  You may also wish to bring a hair band to the appointment to see how the dress looks with your hair both up and down.


How much are your dresses?

Our dresses range between £556 to £1377. Our dresses can be ordered in, however should you like the sample you have tried on, then you can take the dress away with you on the day, enjoying a 15% discount on the dress. Should you wish to discuss your price point in more detail before you book an appointment, please contact us.


How many people can I bring?
Unfortunately, due to COVID, we are now having to restrict the number of people in our shop. Currently, following Welsh Government Guidelines, you can bring one person with you at your appointment. If you are unsure of how many people you can bring with you to your appointment, please just contact us and we will let you know. Once everything is back to normal we would ask for a maximum of 4. Trying on your perfect dress for the first time is so exciting and can be a very emotional experience and a moment that cannot be replicated again. If you feel you need more than the suggested number, please contact us to confirm so that we can try and accommodate everyone. We will try to accommodate wherever we can!


What can I expect when I visit your shop?
At The Bridal Lounge, we want to ensure that you have a fun and wonderful experience whilst trying on dresses with us. We want you to feel comfortable and at ease in our presence. We will shut the shop to ensure you have full privacy. You and your entourage will enjoy a choice of non-alcoholic prosecco, tea, coffee, squash or water. You will also be offered a choice of biscuits and sweet nibbles. We would like you and your family/friends to kick off their shoes and make themselves comfortable for the full 2-hour appointment. We will of course ensure you are given a breather between trying on our dresses so you too can enjoy the drinks and nibbles on offer; after all, you are the Bride and the appointment is all about you!


Am I and my family/friends allowed to take photos on my phone?
Absolutely! We understand that some bridal boutiques do not allow this, but here at The Bridal Lounge we know that you want to capture the fun and excitement of trying on wedding dresses so yes, of course, selfie away! Allowing this also helps our business as I know you will be sharing fun photos with your friends and family….but not pictures of ‘the dress’ of course….that has to remain a surprise! We believe that due to restrictions of numbers into the shop due to COVID, it is lovely for loved ones to see photos of your shopping experience as they are unable to attend in person. I am also happy for you to bring along a tablet to arrange a zoom call with your family and friends so they can take part in the appointment virtually.


Do you offer payment plans?

The Bridal Lounge is a new business we are not currently offering payment plans, however, this may be something we decide to do in the future. In order to help our brides, when ordering a dress we do not expect full payment on the day, asking for a non-refundable 50% deposit at the time of order, with the remaining balance to be paid on collection. Dresses purchased to take away on the day and accessories are to be paid in full on the day.


Do you offer Alterations?
We do not have an in-house seamstress. This is a highly technical and complex service, that when done correctly looks as though the dress has never been altered. A list of recommended seamstresses will be provided to you on collection of your dress. You are under no obligation to use one of our recommended seamstresses as you may have an extremely talented and skilled seamstress within your family and friendship group.


What accessories do you sell?
We sell veils, belts and tiaras to accompany your perfect dress.


How do I book an appointment?
There are numerous ways to book an appointment with us:- 




Telephone: 07552301282 (please note that I may not be able to answer the phone when you call, so please leave a message and I will contact you back as soon as I can)


Via Facebook messenger


How do I arrange the collection of my dress when it arrives in the store?
We will contact you as soon as your dress arrives in the store. We will book a half-hour appointment with you so that you can try your dress one last time, before paying the remaining balance and taking your perfect dress home with you. Your dress will be protected in a bridal garment bag with a hanger which will be provided free of charge. On collection of a dress, all brides will be given a little gift bag to say ‘Thank You’ for purchasing a dress from The Bridal Lounge.


The Dress
We understand that Brides may not always find their perfect dress at our shop. However, if you have had a fun and enjoyable experience whilst at your appointment, then that makes us extremely happy and we will be honoured to be part of your overall dress shopping experience. If you do find the perfect dress at The Bridal Lounge, then that’s fantastic and we would love to see pictures of you on your wedding day wearing the perfect dress purchased from The Bridal Lounge.


We can’t wait to welcome you to The Bridal Lounge! See you soon! xx